It's easy to think that making customers happy requires that you are giving them the best prices, service and kindness. You also need to consider the experience they are having when exploring and purchasing your product. This experience is crucial to new business and retaining existing customers. This type of business model requires immense doses of dedication and effort. It's truly a team effort that works across all company departments to align messaging, strategies and deliverables. From the moment, your customer visits a store, a website or does any research on your product they should instantly feel confident in a potential purchase. As competitors gain momentum, they look to supplant your business by aggressively pricing and building niche community offers that may steer your best customers in their direction. The only way to beat them is to be innovative, focused and open in your communication with your customer base. Some of the easiest ways to create loyalty is loyalty rewards programs, point systems, and unique discounts that only your best customers can receive. Even consider some of the simplest things that don't even include price point such as advanced purchase offerings, quick entry or priority seating can make all the difference. Even companies that don't have the most exciting products can benefit from a little bit of transparency, open communication, and visibility into their product. Some companies will offer tours of their plant, DIY videos, and unique guides to improve product effectiveness and even offer opportunities to meet the key staff members on the road.
Terry Hay Hawaii has successfully managed to expand his business by simply catering to his customer base and obtaining a sense of trust and loyalty.
Terry Hay Hawaii has successfully managed to expand his business by simply catering to his customer base and obtaining a sense of trust and loyalty.